How To Make An Animated Informational Video

If you lot've never created an animated explainer video before, the thought of it might seem intimidating. Where do you begin? Do y'all tape a voiceover, so make the video, or is it the other way around? And how do you write a video script anyhow?

Nosotros've got the answers right here! Learn exactly what you lot need to do to make a great animated explainer video:

Step

WRITE THE VIDEO SCRIPT

You tin't make your video without a script—which is why writing the script is the very get-go job you'll desire to tackle.

The Script Formula

Almost animated explainer videos follow a pretty specific formula that goes like this:

Allow's look at each one of those components in greater detail.

Problem

You'll desire to begin your script by talking most a problem your customers accept. Not only does this tactic get viewers' attending, but it also creates the perfect segue for talking well-nigh your solution.

One popular way marketers do this is by telling a story about a grapheme who represents a customer persona. For instance, take this video by Triggermail:

In the video, Jill's a marketer who's sending out batch-and-blast emails. Batch-and-blast means that all her leads are batched together and blasted with the same e-mail, regardless of their interests.

Jill doesn't similar this arroyo. She dreams of being a information ninja, with the ability to personalize and automate emails to leads. Every bit you tin see, this sets the stage for the solution, Triggermail, to be introduced.

This video is a neat example of how y'all can utilise storytelling about a customer persona to follow the trouble-solution format.

Solution

Afterwards y'all've identified the trouble your customers are having and elaborated on why that problem is well, such a trouble, now you're ready to reveal the solution. Which is, of grade, whatever it is you're selling.

Don't be shy. When you brand your solution known, be sure to mention the proper noun of your product–twice. Some of your prospects won't watch the entire video, merely this manner if they cut out early, there's a skillful take a chance they'll still recall your brand proper noun.

This is also the point in the video where y'all'll want to clearly state what your product does. For instance, in the Triggermail video, we learn that Triggermail software analyzes customer data, then lets users set up customizable triggers, and so they can automate personalized emails to their leads.

Do good

At this bespeak in your script, you want prospects to understand how they'll benefit from your goods or services. For case, what'due south in information technology for them if they purchase your solution? How will their life improve?

Here's where you'll desire to hammer dwelling everything that makes your solution so astonishing.

Again, let's employ Triggermail as an example. As you call up, the software automates personalized emails. However, that's not a benefit.

A benefit is what Jill would enjoy as a effect of using the software (more time, meliorate results, happier leads, etc.). So, in this section of your script, yous'll want to forget almost your production's features and instead, focus on why your prospects will love what it is yous've got.

Powerful Call-to-Activity

A phone call-to-action (CTA) is a short directive telling prospects what they should do after watching your video. Naturally, this will differ depending on what yous're selling, merely you might say something like, "Visit xyz.com at present," or "Download ABC app now."

You'll detect in those examples that the linguistic communication is very direct. That'south because you lot never want to requite a CTA that's wishy-washy or tentative.

For instance, which do y'all think is more powerful: "If you think you might exist interested, check out xyz.com" or "Get to xyz.com now"? Yeah, you guessed it—the latter i.

The CTA is the terminal part of the script-writing portion of the procedure. As you can run across, it's not likewise hard to write a script, although it might take some fourth dimension to get it just correct.

For a faster solution, you may desire to consider Automatic Script, copywriting software that asks yous questions nearly your production or service, then uses copywriting formulas to create high-converting video scripts for you.

No matter which road you choose, in one case you take a script you're happy with, information technology's time to move on to …

Pace

CREATE A STORYBOARD

A storyboard is the next affair you'll want to do, and it'southward a lot similar information technology sounds similar—you're going to put your story down on paper, by actually visualizing the animations that will back-trail your script.

Now, you might be tempted to skip this step, considering it sounds like as well much piece of work. Don't! At that place are plenty of corking reasons you'll want to take the time to create a storyboard:

Pacing

When you lot first creating scenes to get with the words you wrote, yous may notice that you have too many words in one scene and not enough in some other. That's why this step is so of import!

By matching the words in your script to corresponding scenes, you'll go a sense for how well your story flows, before investing time and money into a video with poor pacing.

Organization

Creating your video on the fly means you run the hazard of putting in time and endeavour to brand something that isn't fully idea-out and ultimately, will need to be scrapped later. Equally with most whatsoever other attempt, by preparing your animated explainer video in accelerate, y'all'll go a better result.

Teamwork

While you may accept a great concept for the video, none of your squad members tin run into what'south going on within your head. With a storyboard, you tin evidence them. This will get your whole team on board, since everyone will understand how the final video's supposed to await.

Equally yous can run across, storyboarding is an of import step y'all won't want to skip!

So, how exactly exercise you lot create a storyboard? Our recommendation is to draw your storyboard out past manus or to use free software like Storyboarder.

Once you're happy with your storyboard, y'all're prepare for …

Step

RECORD THE VOICE-OVER

Now you're ready to record the voice-over. Only don't y'all tape information technology. Instead, rent a professional to do information technology for you.

While it may be tempting to try to save money on this stride, we don't recommend recording your own phonation-over for the post-obit reasons:

Y'all Probably Aren't Very Adept

Sorry, but it'southward true. Vox actors are trained in voice modulation, so they tin achieve the right pitch, inflection, and tone. Equally a rule, they usually do this way better than people who've never undergone this type of training.

Think, for instance, of audio books. Your enjoyment of an audio volume depends, in large part, on who's narrating information technology. The same holds true for animated explainers.

Animated explainer videos succeed or fail, based on the quality of their audio. Afterwards all, if people don't like the sound—because it's monotone or depression-quality or whatever—they won't stick around to watch the entire video.

By hiring a professional vocalization role player, you can make sure your video is as engaging as can be, resulting in more views, likes, and shares.

Information technology Gives Your Brand an Unprofessional Paradigm

When your marketing video seems low-quality or cheaply made, people develop a poor impression of your brand.

Naturally, that'due south not what yous want people to be thinking later on watching one of your videos. By hiring a voice actor to read your script, your video will seem more professional, and its overall quality will be much better.

The Voice-Over Creates the "Feel" of the Video

A phonation actor can communicate a range of feelings with their voice, like elation, solemnity, excitement, or sadness. These feelings are what requite your video personality and get in interesting to watch.

That's why it'due south safety to say that a vocalism player sets the entire tone of an blithe explainer video … at your direction, of course.

Once the voice-over is finished, y'all're ready for …

Pace

COLLECT GRAPHICS & Audio

You're now ready to compile everything you need to make your video. While the Toonly library carries an extensive collection of music, characters, scenes, objects, and typographies, you may find there are a few additional graphics you'll want to utilize, like your brand logo for instance.

And then, during this step, you'll want to determine what—if any—graphics y'all'll need to source and then, either have a graphic designer create them or larn them from a photograph-sharing site online.

Additionally, you might want to collect music or sound effects for your video. Considering Toonly provides 20-100 audio files, depending on the membership you go, it'south unlikely you'll need to do this. Nevertheless, it's something to consider when you lot achieve this step.

Pace

CREATE YOUR ANIMATED EXPLAINER VIDEO USING TOONLY

With Toonly, it couldn't be easier for you to create an amazing blithe explainer video—even if you've never made a video before in your life! In fact, the software is designed to be very intuitive, then people without video product or editing skills tin can go up-to-speed quickly.

Simply choose one of Toonly's done-for-you lot backgrounds, upload your vox-over and graphics, drop characters into the scenes y'all select, then make adjustments to get things just the way y'all want them. Voilà, you're finished!

Truly, it's a slice of cake, and of course if you lot run across issues, you take tons of unlike avenues to go help. For instance, you can view our Toonly tutorials, read the Toonly FAQs, contact our support team, or pose questions to our super- engaged Toonly Blueprint Group on Facebook.

Source: https://www.toonly.com/blog/how-to-make-an-animated-explainer-video/

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